MLS stops sending listing to Realtor.com

Northwest Multiple Listing Service to pull feed to realtor.com at the end of their contract. Im not sure about this move - it limits the marketing of the inventory of homes For Sale at a website that has an established and valuable Brand Name.

With Realtor.com the homebuyer was able to know what website to goto when starting a real estate search... Are homebuyers in the Northwest going to find NWrealestate.com easier than Realtor.com?