Target Real Estate Marketing - Farming for Leads

Successful real estate salespeople have been farming for years. A farm is a marketing tool that organizes detailed information on properties and property owners in a format that can be used by realtors, real estate investors, home sellers, etc. for marketing purposes. A farm list is used to create a local geo-target area with detailed demographic information for real estate marketing efforts.

Farming is a excellent way to target homebuyers and home owners. The data attributes available include: geography, mortgage amount, lender, home value, financial attributes, characteristics, owner occupied, non-owner occupies, date of purchase, loan type, and demographics, to name a few. Most often a local Title Insurance company or a local Realtor can help clients develop a farm list for particular individual needs.