Monday, December 04, 2006

How Much Money Do You Spend Marketing A House For Sale?

If you were selling a 600,000 house, how much money would you expect to spend marketing and selling that house? What is the average price for common marketing options available to the Sell Side of the market?

Marketing: Newspaper Listings

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Marketing: - Real Estate Magazines

Free real estate magazines are displayed in high traffic locations such as grocery stores, convenience stores, restaurants, fast food businesses and hardware supply stores. Homes & Land Magazine: To advertise in this publication you need to be a licensed Real Estate Agent. So Im not able to get a cost to run a property ad.

Marketing: - Neighborhood Postcards

Well-designed or timely postcards can have a very high impact. Unlike letters, postcards have no envelope hiding their message. Also be aware that a local Title Insurance company will supply you with a FARM of neighborhood residents that live in a property that is non-owner occupied indicating that they are occupied by renters. Direct mailing to renters in the local area is a great way to find a homebuyer.

Marketing: - Virtual Tours - Professional Pictures

Sellers who want to maximize the impact of their listing online and print need professional pictures and/or virtual tours. The average cost I've noticed is around $149 dollars.

Marketing: - Multiple Listing Service (MLS)

The MLS is setup for Agent to Agent communication. If you are working with a Realtor to sell your home - ask to have your home listed on the MLS. The MLS is the single greatest marketing tool a Realtor has access too. There are also Low Flat Fee MLS services available online that will include getting the house listed on - but make sure that you understand what's not included with the listing. For example, I bet dollars to doughnuts that the owner is listed for the contact information and that structure is disruptive to Agent to Agent communication.

1 comment:

Geno Petro said...

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