Monday, October 02, 2006

NAR TV Public Awareness Campaign

Check out the Television Ads for NAR Public Awareness Campaign. NAR states that they have three new communications components. I wonder if NAR will start to post the 2007 ads on You Tube?

The first addition to the campaign, "Someone You Can Trust", promotes the REALTOR® Code of Ethics and highlights the honesty and integrity that REALTORS® bring to every transaction.

The second addition, "Don't Try This At Home", targets unrepresented sellers (the FSBO market). The commercial features a hard-hitting message: REALTORS® have the experience to price your home effectively, so it can sell for up to 16% more than selling it yourself. (From NAR's 2005 Profile of Home Buyers and Sellers Study.)

The third component, "Entrepreneur at Heart", features REALTORS® talking about what it's like to be out on their own, every day, in an increasingly competitive marketplace. They also discuss the pride they feel in helping people achieve the American dream of homeownership.

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