Friday, October 27, 2006

NCRC Files FTC Complaint Against

The following press release was issued from the NCRC website. In summary the National Community Reinvestment Coalition (NCRC) filed a consumer protection complaint to the Federal Trade Commission (FTC) alleging is misleading consumers, real estate professionals and financial service providers in on-line home valuations.

Zillow is placing the American dream of homeownership at risk for countless working families,” says John Taylor, NCRC President and CEO. “For a company that represents to consumers that they are the ‘Kelley Blue Book of Homes,’ this is a very dangerous situation. We call upon the FTC to intervene and ensure that Americans receive accurate appraisals and valuation information to protect the single most important investment of their lives: their home.

From my understanding about Zillow's home valuations tool called "The Zestimate" it is a starting point to help a consumer figure out the true value of a home. The company explains that the vast majority of Zestimates are within 10 percent of the selling price of the home. Not an exact value - more of a range. For more information about the Zestimate Accuracy check out how Zillow explains the process to price a homes valuation.

Also note the article posted that brings attention to comments made by Lloyd Frink, Zillow's CEO when he was at a recent Realtor conference in Long Beach, CA. According to Maria Patterson - Frink’s comments did not sit well with the audience.

"Zillow is a Web site that’s trying to empower consumers with tools and information,” explains Frink. “We have been fortunate to date that what we’ve done is popular with consumers, which is to provide them with a starting point to figure out what homes are selling for in their market. I thought it was worth making it clear to everyone in the audience that our model is one of a media company, and we would like the people in the audience to buy ads from Zillow. I think that part of the apprehensiveness on the part of Realtors comes from our history at Expedia where we were part of the transaction and that’s not what we’re doing here. We think that we can add a lot of value in terms of information and tools and service that will be complementary to the expert advice and guidance that Realtors give to their clients." Source: RISMEDIA

No comments: